For independent apps & games
The ideas. The details. That one more go feeling.
That's your craft. I help with the growth, so you
have more room to keep doing it.
Independent by choice.
Growing with intention.
The good stuff starts with you
You started with an idea you couldn't leave alone. A world to explore. A problem worth solving. Something people would love coming back to.
But reaching those people, understanding the numbers and making the business work can become a job of its own.
That's where GrowthCycle comes in.
A partner for the growth part
Practical help with the business around your product.
Shaped
around what you need next.
Get your app or game in front of people who might love it. Test campaigns, learn which messages connect, and make considered decisions about where the next dollar goes.
Campaign planning · Creative testing · Spend decisions
Connect acquisition costs with what happens inside your product. Make sense of retention, revenue and payback, so your next move rests on more than an impressive install count.
Measurement · Cohort analysis · Clear reporting
Learn what keeps people coming back. Use player behaviour to inform events, progression and monetisation experiments, while keeping the experience you care about at the centre.
Engagement insights · Experiment planning · Learning loops
How we work together
No playbook knows your product better than you do.
We start
there, and build a rhythm of learning.
Your product, your players, your ambitions. We work out where you are, what's getting in the way and what useful progress would look like.
Agree on a focused plan and a sensible budget. Get the measurement in place, test an idea and give it enough time to tell us something.
Look at what actually happened. Build on what works, rethink what doesn't, and let the evidence guide how far and how fast to grow.
That's the cycle. No magic switch. Just thoughtful work, repeated.
A person in your corner
I'm Srinath, the person behind GrowthCycle. I work alongside independent app and game developers on user acquisition, product analytics and live ops.
You know why your product should exist. My role is to help you understand how it can reach more people and become a business that supports the work you love.
Let's start with your storyBefore we say hello
Apps are welcome too. The common thread is an independent developer who cares deeply about the product and wants help with acquisition, measurement or engagement.
That's useful to know. The next step might be improving measurement, understanding retention or running a small test. More ad spend isn't always the right answer.
It depends on the work. Tell me about your product and what you need help with, and we can discuss a scope and fee before making a commitment. Any advertising budget is part of that conversation too.
The product and its creative vision come from you. I help identify what to test, understand how people respond and use those learnings to support growth. The credit for what you've built stays with you.
Every good cycle starts somewhere
I'd love to hear about it. Send me a link, tell me where
you're at and what's on your mind.
